MAX FACTOR'S MAKE-UP GURU

Seldom has make up been so innovative and so endless in possibility as in the hands of Pat McGrath. Over the last decade, Pat has not just reinvented make up, she has re-imagined the landscape of the contemporary face. The pioneer of dewy skin back in the mid nineties, the make up artist responsible for reintroducing bright colours like turquoise and tangerine back into women's make up kits and the relentless creator of new trends like thick eyebrows and matt skin: Pat McGrath is looked upon by the beauty industry as the arbiter of future directions. Her intuitive approach and her re-interpretation of the face are matched by her instinct for people, her gentle touch and vibrant personality.

HOW PAT IS DEFINING BEAUTY

In Pat's world the face becomes the site of exquisite experimentation. Feathers sprout from eye sockets, gold splinters underline eyes and greasepaint tears drizzle gently from perfect eyes. Her editorial work with top photographers like Steven Meisel for Italian and American Vogue continually breaks new ground. She is a regular collaborator with iconic image-makers like Paolo Roversi, Richard Burbridge and Craig McDean on major fashion advertising campaigns such as Prada, Valentino, Versace, Dolce & Gabbana, and YSL. She also dispenses her sought after knowledge in the expert advice pages of Allure and I-D Magazine for which she is Beauty Director. Pat's gift for radical innovation is matched by a talent for conventional beautification. Oprah Winfrey, Madonna, Cameron Diaz and Gwyneth Paltrow are just a few of the celebrities who've sought out her refined touch.

FASHION AS AN OBSESSION

Pat developed a fascination for beauty at a very young age. Born in Northampton, England, she was raised in a family where fashion was an obsession. Her cutting-edge catwalk work clearly traces back to the fashion-inspired foundation of her youth. During the 90's, she spent 10 seasons creating the make up concepts for Prada & Miu Miu. She currently dreams up the catwalk make up for many of the world's most prestigious designers, including YSL, Gucci, Valentino, Giorgio Armani, Yohji Yamamoto, Christian Dior, Dolce & Gabbana, Versace, John Galliano, Louis Vuitton, Stella McCartney, Balenciaga and Viktor & Rolf on the catwalks of Milan, Paris and New York.

GLOBAL COSMETICS CREATIVE DESIGN DIRECTOR FOR MAX FACTOR

Pat's latest venture is a partnership with Max Factor, serving as Global Cosmetics Creative Design Director where she contributes to the creative design and direction of Max Factor colour trend collections as well as the development of new products and technologies.

With her unique experience and talent and her creative insights on trends and cutting edge fashion, Pat McGrath is poised to help paint the future of beauty for Max Factor.