When coating the upper lashes, open your eyes wide and tilt your chin up, take the wand from the very base of the lashes and stroke through the length of the lashes with a side-to-side movement for optimum coverage.
Although black mascara is a clear favourite, a coat of black/brown or brown is more flattering as we mature and our skin tone changes.
If you can't get right to the base of your eyelashes with your mascara wand, work in a little soft black kohl pencil to ensure you don't have mascara roots.
Mascara can sometimes look very heavy, particularly if you're blonde. Try using black on the top lashes and brown, blue or even plum mascara on the lower lashes - looks great, even if you're a brunette.
Blue mascara makes the whites of your eyes look whiter.