IDENTIFICATION OF SKIN TYPES
Normal Skin
Smooth skin, even colour and texture with visible pores. Occasional breakouts on t-zone.
Needs:Thorough cleansing. Balanced moisturisation.
Oily Skin
Overall shiny, oily appearance.May have large pores, subject to blemishes. May have dull, sallow appearance and coarse texture.
Needs: Scrupulous cleansing.A toner to help control oiliness. Light textured moisturiser. Make-up that is oil-free or has oil absorbing properties.
Combination Skin
Oily t-zone, drier cheeks. Occasional breakouts.
Needs:Thorough cleansing. Use of toner. Balanced moisturising.
Dry Skin
Fine skin, almost invisible pores. A dry, taut look. Flaky patches.
Needs: Gentle cleansing, constant moisturising. Night and eye treatment. Make-up which is moisturising.
Problem Skin
Has the characteristics of oily skin. Coarse texture, blackheads and pimples. Prevalent among teenagers.
Needs: Regular and thorough cleansing.Treatment to keep pores clean and control oily condition. Make-up that is oil free or has oil absorbing properties.
CHOOSING THE CORRECT FOUNDATION
Max Factor believes that selecting the correct foundation is just as important as selecting the proper treatment products.After all, most women wear foundation 3-4 times a week, that's more than their favourite outfit, so it's got to be perfect.The correct foundation offers many instant and visible improvements.
Max Factor make-up provides consumers with:
All Coverages
Sheer, medium or full
All Finishes
Dewy, semi-matte or matte
All Skin Types
Normal, oily, dry or sensitive
Special Features
Fragrance-free, hydrating, oil-free
CHOOSING THE CORRECT SHADE
- Choose a shade as close as possible to the customer's own colouring.
- Always test the shade on the customer's jawline. If the colour disappears on the skin, then the shade is close to her natural colouring.
Application
- Apply Erace concealer to any blemishes and to conceal under eye circles. Erace performs magic in concealing fine lines around the lips.
- Apply foundation to the centre of the face. For quick and even application use a sponge to blend outward to the hairline. Ensure there is no made-up look by blending carefully along the jawline.
- For extra coverage, use fingertips to apply a little more foundation, using a patting motion.
- 'Set' foundation with loose powder.A quick and natural finish is obtained by using a large, soft brush to dust powder over base.
EXPLANATION OF MAKE-UP TERMS
Coverage
The concealing power provided by a foundation or cover-up product.
Sheer
The least concealing power provided by a foundation or cover-up while still creating a natural, even coverage. Practically disappears into the skin. Sheer foundation at its best, gives our skin the appearance most of us like to have naturally - soft, subtle without appearing oily.
Light
Slightly more concealing power provided than a sheer foundation.
Medium
More than light, less than full concealing power.
Finish
The appearance of the skin, dewy or matte, after the application of make-up.
Dewy
The moist, slightly shiny finish of some make-up products.
Semi Matte
A natural-looking finish that is neither matte nor dewy.
Matte
The soft, flat finish of a make-up product. Matte foundation tends to even out skin texture.
Waterbase
The blending of face make-up with water, rather than oil to provide skin with a dewy finish.
Waterproof
A product that does not come off with water.
Water Resistant
A product that resists a small amount of water.However, if too much water is applied, it will come off.
Demarcation
The noticeable line that appears when a product is not sufficiently blended.
